Media Works Ltd. Continues to Thrive Under Jody Berg’s Leadership

Media Works Ltd., a media service company founded by Jody Berg, has established itself as a leader in media research, planning, buying, and performance analysis. With over 36 years in the business, the company has placed more than $80 million in media across legacy and digital channels, serving a diverse clientele including Fortune 500 companies, healthcare technology firms, and national home services networks.

The success of Media Works is attributed to its unwavering commitment to sound research, exceptional client service, and ensuring a strong return on investment for its clients. The company’s dedication to community service and volunteer work further solidifies its reputation in the industry. With a team of over 50 media professionals, many of whom have been with the company for over a decade, Media Works boasts deep institutional knowledge and long-standing client relationships.

Recent achievements include securing the media planning and buying contract for the Maryland State Lottery and a portion of the $246 million contract with the University of Maryland Global Campus. These accomplishments highlight the company’s ability to adapt and grow in an ever-changing media landscape. Media Works also invests in cutting-edge technology and tools, such as The Trade Desk for programmatic advertising, to enhance campaign performance and transparency for its clients.

Looking ahead to 2026, Media Works anticipates continued growth and leadership transitions, with Melissa Davis set to take over as president. These changes reflect the company’s commitment to maintaining its core values while evolving to meet the needs of its clients and team members. Media Works’ focus on client service, innovation, and community engagement ensures its position as a trusted partner in the media industry.

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